Hamleys, Regent Street, the World’s Finest Toy Shop, is thrilled to announce the addition of London’s most Instagrammable dessert emporium, Hans & Gretel, to their Ground Floor retail space.
The popular experiential dessert specialists, complete with fairy-tale theming and a menu to delight kids and adults of all ages, will add to the destination offering that is Hamleys Regent Street store. Hans & Gretel join recently opened DIY Treats concession, Dibs, offering pizza and more, open daily on the 5th floor to expand Hamleys revamped food and beverage offering.
Launched in 2019, and originating in Europe, with stores already established in Camden and across Europe, Hans & Gretel offer London’s best creative desserts with an extra magical flare, inspired by folktale Hans & Gretel. Offering sweet treats and imaginative snacks, Hans & Gretel at Hamleys will serve up homemade gelato in a range of delicious flavours, fluffy, cinnamon-dusted Chimney Cakes, candy-floss encased gelato cones, the famous Bubble Waffle, melt in your mouth lollipops and indulgent doughnuts.
Adorned with magical trees and fairy doors, stepping into Hans & Gretel on Hamleys Ground Floor, will really bring the fun, magic and theatre which so perfectly fits with the toy shops experience-led look and feel.
Hamleys will announce a full timetable of activations to celebrate the Queens upcoming Jubilee, including a limited-edition dessert available from Hans & Gretel.
“We are so pleased to welcome Hans & Gretel in-store at Regent Street. Known for their fairy-tale dessert offerings, we know this will really appeal to our visitors, and the experience side of the concession aligns with the fun, magic and theatre of Hamleys. We look forward to giving our visitors an elevated destination experience in-store with this magical addition to our food and beverage offering,” comments Hamleys CEO, Sumeet Yadav.
