An upcoming eBay pop-up store will reward “sneakerheads” for wearing their purchases out the door.
During Memorial Day weekend (27-29 May), eBay will operate the “Wear ‘Em Out Store” on Fairfax Avenue in Los Angeles. The store will feature some of eBay’s most popular sneaker styles at discounts of up to 70 per cent off market price, with lower prices for shoppers who literally wear their purchases out the door. Rap musician and sneaker influencer Offset is helping to curate the assortment.
At the Sneaker Con Anaheim convention in Anaheim, California, during the weekend of 21-22 May, eBay will give attendees an exclusive preview of the “Wear ‘Em Out Store,” including several of the styles that will be unveiled, such as the Jordan 1 Retro High OG Patent Bred or Yeezy Boost 700 Wave Runner. The retailer will also provide previews and updates of the event on its Twitter and Instagram accounts.
With this planned pop-up promotion, eBay continues to establish itself as a secure provider of collectible sneakers. eBay previously acquired the authentication business of Sneaker Con, a sneaker authenticator with operations in the U.S., U.K., Canada, Australia, and Germany. This acquisition is an extension of an ongoing collaboration between eBay and Sneaker Con to support the e-tailer’s Authenticity Guarantee.
