The South Korean sneaker brand is expanding into China and 10 European countries through distribution and sales contracts.
Launched in 2018, AGE now has 30 stores in 15 countries, including key markets such as France, Canada, Malaysia, Australia and the US. The brand reports that it will enter China in the second half of this year through a distribution contract with a Chinese company. The move comes following a successful trial on selected Chinese online platforms and the brand hopes that the addition of offline stores will help boost their sales in the market.
Meanwhile, the brand also plans to partner with a company in Sweden that distributes Fila and 15 other brands in 10 European countries.
An AGE spokesperson, said: “The headquarters received strong marketing support in 2021 by receiving strategic investment from Samhwa Networks, a famous domestic drama production company, and participating as an official sponsor of ‘Showtime from now on’. Based on our investment and overseas expansion, we expect to make a big leap forward this year at home and abroad.”
