The brand’s new seven-storey flagship in Liverpool will be home to the first-ever social media integrated clinic when it opens in June.
The new ESHO Clinic in the store will feature a live streaming screen that transmits to the shop floor and also integrates with social media platforms such as TikTok. According to Esho, currently, one person is joining its waitlist for the clinic launch every 10-15 minutes.
Since Esho launched in May 2021 on QVC, its targeted lip care line has taken off in popularity. It has since sold online with Feelunique and is also launching on sites including Flannels, Asos and Lookfantastic.
Sophie Blackledge, Head of Beauty at Flannels, says: “Named the ultimate lip expert, we are so ecstatic to be joining forces with Dr Tijion Esho for our most exciting beauty hall launch to date. Renowned for his non-surgical, injection-free treatment, he has truly become a house-hold name in his own right – the master of plumped lips. The pairing between Flannels Beauty and Dr Esho is only the beginning of us bringing an added dose of heat regionally – and a huge win for our Liverpool flagship.”
