The well-known nursery brand is set to create up to 200 additional jobs as the business is set to grow its UK concessions with Next in the coming year.
There will be 19 new locations which will include such sites as Chelmsford, Cheltenham, Crawley, Ipswich, Oxford and Poole. The company is already operating 14 concessions with Next alongside its 22 standalone shops.
Nathan Williams, Chief Operating Officer of Mamas & Papas, said: “The pandemic showed us just how much our customers missed visiting our stores. Whilst we adapted with virtual services and served our customers online, there’s simply no substitute for the quality and depth of experience you can create with bricks-and-mortar. That’s why we’re currently investing so significantly in opening new space across the UK and accelerating the growth of our store estate further this year with new and existing concession partners.”
