Puma’s first store in Republic of Maldives is a two-storey outlet located in Majeedhee Magu in Male. The store is the first step in Puma India’s plan to expand into the territory.
“Maldives is coming up strongly as a travel destination, especially post-Covid,” said Puma India’s executive director of sales and operations Atul Bajaj. “The number of resorts has swelled up over the years and the tourist-friendly economy has prompted good demand and consumption of global brands. We are excited to expand our presence in this country. Maldives is also maturing rapidly as a football and futsal playing nation, indicating a real passion for sports. In Sonee Sports, we have found an experienced partner with a strong background of driving sports and lifestyle business in Male.”
The brand also plans to expand into e-commerce, sports clubs, and other distribution channels as it continues to open brick-and-mortar outlets in Republic of Maldives. The destination has emerged as popular with holiday makers which has led to increased demand for branded apparel, particularly clothing suitable for sports and beach activities.
