Frasers Group, which operates Sports Direct, House of Fraser, Flannels, USC, Jack Wills, 18Montrose, Evans Cycles, Sofa.com and Game, announced today (1 June) that it had acquired certain intellectual property of Missguided.
After the deal is completed, Missguided will continue to be operated by the administrator under a transitional agreement for about eight weeks, before it becomes a standalone business within the Frasers Group.
Michael Murray, the chief executive of Frasers Group, said: “We are delighted to secure a long-term future for Missguided, which will benefit from the strength and scale of Frasers Group’s platform and our operational excellence. Missguided’s digital-first approach to the latest trends in women’s fashion will bring additional expertise to the wider Frasers Group.”
