The American fashion brand, created by Stacey Bendet, has opened its first standalone store in the UK as part of its continued international expansion.
The store is situated on Bruton Street in London’s Mayfair district, and spans an area of 2,000sq ft. The flagship store is housed in a historic Georgian architecture building and has been designed in such a way to showcase Alice + Olivia’s whimsical style. The store’s design elements include a hand-painted black and white floor, a red vintage Venetian glass chandelier, antique glass display cases and colour flowers on the walls and changing room curtains.
The store opening marks the brand’s 18th freestanding international locations, adding to its 25 domestic US locations. Customers at the store can shop the brand’s Spring/Summer collections – ready-to-wear and accessories. The brand’s recent ‘mommy and me’ collaboration with UK-based Dotty Dungarees is also available.
A statement from Stacey Bendet, Funder, Creative Director, and Chief Executive of Alice + Olivia, read: “We’ve looked for the right location in London to open an Alice + Olivia store for several years. London is one of my favourite cities and Bruton is one of my favourite streets, I love the energy of the women, the elegance of the architecture, and the cultural depth and history represented everywhere.”
