Saudi Arabia’s Ministry of Tourism has launched a new programme to equip 100,000 young Saudis with the key hospitality skills needed to pursue careers in the kingdom’s flourishing tourism industry.
The ‘Tourism Trailblazers’ programme has an investment of $100M and will be supported by top global tourism schools.
Launched by Ahmed Al Khateeb, Minister of Tourism, at the 116th session of the World Tourism Organization’s Executive Council in Jeddah, the programme will provide in-depth global experience to the tourism industry’s future leaders.
The programme aims to train 100,000 Saudis during 2022. The campaign kicked off in late 2020 with the launch of a new human capital development strategy in the kingdom’s burgeoning tourism industry, which aims to attract more Saudi nationals to the sector.
Al Khateeb said: “It is vital that we invest in our youth now. Creating a skilled workforce with the talent and ambition to support and drive the tourism sector regionally and globally is key to realising Vision 2030. This programme demonstrates our commitment to empowering young people by providing them with right skills, support and opportunities to shape the future of the tourism industry.”



