Batteries Plus is evolving its customer experience across multiple touchpoints and simplifying its name.
The nation’s largest and fastest-growing battery, light bulb, key fob, and phone-repair franchise is undergoing an extensive omni-channel rebranding project called “Project Volt”. Batteries Plus is altering the customer experience in its brick-and-mortar stores and on its e-commerce site, as well as making changes to the company’s marketing strategy.
Batteries Plus is attempting to increase the shoppability of its physical stores with clearer signage, digital displays, and an area dedicated to servicing the needs of business customers. The company also unveiled new branding that includes a simplified name change to Batteries Plus. Updated exterior signage will be present at all new Batteries Plus locations and some select existing locations.
According to Batteries Plus, stores that have implemented the rebranding are outperforming non-rebranded stores by on average four per cent, especially in core categories such as automotive, marine, and sealed lead acid.
