NORA, a new reusable period wear brand, launches today from the ethical and sustainable Frugi Group. NORA is a movement for change, in both how we treat the planet and how we treat one another.
The brand promises to be a movement for change, a change in how we treat the planet and how we treat one another. With a sleek range of reusable liners and pads, period cups and period pants, this forward-thinking brand is primed to foster a community who believes in uniqueness and individuality regardless of gender, age, ethnicity, or sexuality.
One person will use an average of 12,000 disposable period products through their lifetime. In the UK alone, the disposal of menstrual products generates 200,000 tonnes of waste, much of which will end up in landfill, taking over 500 years to decompose. On top of this, the manufacturing processes of these disposable products use chemicals like resins, binders and bleaching agents, which are particularly harmful for the planet. All NORA period pads and period pants have gone through rigorous sourcing and manufacturing processes to ensure they are OEKO-TEX® certified which means they contain no toxic chemicals.
Targeted to the Gen-Z audience of 18-26 year olds, NORA has appeal to the growing eco-minded and planet-friendly consumers determined to make the switch from disposables to reusables and reduce unnecessary waste going to landfill.
