French fashion and lifestyle brand IKKS Paris opens two stores in iconic London shopping destinations Carnaby Street and Kings Road, marking the brand’s entry into the UK.
Bringing Parisian attitude and a sense of free spirit to London, the first shop is located at 3 Carnaby Street. The 2,610sq ft store spans two floors with a full collection of womenswear, menswear, and kidswear. This is the first permanent UK flagship for the brand. A second 1,300sq ft store will open at 109 Kings Road in June which will carry the womenswear and junior lines.
The new stores have been designed to ensure customers have a premium experience, including a lounge area and complimentary coffee for customers as well as regular in-store brand activations including style sessions, talks and personalisation. Natural materials are used throughout the stores.
Ludovic Manzon, IKKS Paris CEO commented: “Carnaby Street is a perfect location to launch our first standalone store in London, as it’s not only an iconic shopping destination, it’s also where we know our target customers are shopping. This will allow us to showcase our full brand collections and to create an exciting space for our customers to immerse themselves into IKKS Paris.”
