Decathlon, the largest sporting goods retailer in the world, has opened its very first physical store location in Leblon, Rio de Janeiro.
The store, which spans an area of 1,100m, boasts sporting goods for over 65 sports, including Beach Tennis, Trail/Trekking, Running, Mountain Biking and Fitness. With self-checkout and digital points of sale, the store is very much connected to a digital offering alongside the physical store.
Alongside the technical services, the store offer workshops for both wheel and racket maintenance and the brand also plans to recruit and train 30 professionals to work on site who can offer advice on certain sports.
“It is a great privilege to be able to be present, now physically, in a region where there is a strong practice of various sports, with a store experience 100 per cent connected with digital”, says Paulo Sales, Director of the Leblon store. He continues, “We have a very attentive look at omni-channel, always seeking to adapt to changes in consumption to make the experience increasingly complete and immersive for our customers. Our goal is to provide a diversified offer to those passionate about the sport.”
