The German premium domestic appliance manufacturer has taken 2,000sq ft on a new ten-year lease. The store takes the form of an ‘Experience Centre’ showcasing Miele’s most popular and sustainable appliances, and opened this week following a high-quality fit-out.
Miele’s arrival is in line with the strategy, developed by Touchwood owner The Ardent Companies UK (“Ardent UK”) and appointed asset manager Sovereign Centros, to diversify the centre’s retailer offer and attract premium brands to the scheme. Notable additions this year already include luxury watch brand Tag Heuer and electric car manufacturer Polestar, existing major retailers including John Lewis, Zara, Next and River Island.
Ardent UK acquired Touchwood in July 2021, the first major shopping centre acquisition since the onset of the pandemic, following which the centre’s performance has continuously improved, with occupancy hitting 95 per cent.
Andrew Hilston, Managing Director at Ardent, commented: “Miele is renowned for the quality of its products, and as such is an ideal addition to Touchwood’s roster of leading retailers. As the centre expands and diversifies its offer, and Solihull gears up for its major role in the hosting of the Commonwealth Games, 2022 is a hugely exciting year for Touchwood and the wider community.”
