The Worcester, Massachusetts location for Cultivate represents the second collaboration with Kripper Studio following architect Amir Kripper’s design of the Framingham, Massachusetts location.
The directive for the company’s newest location was to incorporate the distinctive architectural design and branding elements introduced by Kripper Studio for the Framingham location but adapt and evolve the elements as needed for the Worcester location.
The Worcester location is a newly built freestanding commercial structure with four individual retail tenants. Cultivate occupies a corner of the structure. While core and shell were completed before Kripper Studio was engaged, there was an opportunity to customize exterior and interior elements for the 2,684sq ft space.
The primary design directive was to design a retail destination to convey an approachable and welcoming upscale professionalism experience and to reinforce the brand qualities through architecture and design.
