Clinique’s latest Moisture Surge 100H ‘More Than You Think’ campaign has married their storied brand identity with a fresh take on connected packaging and technology, integrating Near Field Communication (NFC) technology into their product experience.
Being sold exclusively Boots UK, and partnering with connected experience pioneer SharpEnd, the global skincare brand designed a digitally-enabled recyclable glass jar, inviting consumers to tap the NFC base label to access exclusive content and services.
Clinique’s Moisture Surge 100H connected jars, each now with their own unique digital identity, are being rolled out across 35 markets worldwide, with Boots being the exclusive UK retailer.
Through the NFC interaction, users can take a Daily Dehydrator Index quiz, to understand factors that may cause dry skin based on their location, environment, and lifestyle. After, they’re given ‘Dehydrator Discovery’ facts along with advice from Clinique’s experts on how to keep skin glowing.
The digital experience also offers access to Clinique’s virtual skin analysis tool, Clinical Reality, plotting over 80 data points on a user’s face from a single scan to provide bespoke skincare and makeup recommendations. The journey doesn’t stop with skin analysis and recommendations: consumers can take and share their personalised selfie featuring a filter with the ‘More Than You Think’ tagline.
Clinique’s Executive Director of Global Retail Experience, Erin Burke says: “At Clinique, we’re exceptionally proud and excited to bring digitally-enabled packaging to market. The experience not only provides added value to the consumer during her post-purchase experience but offers our teams vital data to pinpoint where and when the product is being used and how people emotionally engage with our mobile content.”
