The Argentine company Todomoda, from the Blue Star Group (BSG), gains space in São Paulo and settles in Pinheiros, on Rua Teodoro Sampaio, with its eleventh store in the Brazilian market.
Days before the opening, Todomoda opened its tenth establishment in Brazil inside Shopping Parque Dom Pedro, also in São Paulo. It is worth noting that at the moment all Todomoda stores in Brazil are located in São Paulo.
“We chose Parque Dom Pedro Shopping to install our tenth store in Brazil, at a time of full expansion, as it is a mall with great regional visibility and which adds a lot to our operation,” said Adriano Magalhães, Country Manager at BSG in Brazil, second bulletin of the Brazilian Association of Shopping Centers.
As FashionNetwork.com has been reporting, Blue Star Group entered the Brazilian market in November 2019 with an aggressive expansion plan that included opening its first six Todomoda stores in less than a month. At the end of 2021, the company confirmed its intention to reach 300 establishments in Brazil in the next four years.
Currently, in addition to its 11 physical stores in São Paulo, Todomoda extends its presence to the rest of the country through its e-commerce platform.
