Iffco Out of Home has announced the official inauguration of its ground-breaking customer engagement centre (CEC), the largest of its kind in the region.
The out-of-home segment caters to all restaurants, hotels, hospitals, airports and cafes, constituting a large base of the B2B segment. It represents a pivotal building block of the UAE’s current and future economy. Located at the Tiffany tower in Dubai, the CEC is a state-of-the-art facility that enables out-of-home businesses in the region to collaborate, create, and directly address market requirements.
Spread over a 2,300sq m area, CEC is fully equipped with dedicated areas for – hygiene, baking, culinary kitchens and beverages. Nearly all parts of the centre are audio-visually enabled for live and virtual demonstrations. A full program of culinary and non-culinary masterclasses and invention days are expected in the coming months, it stated.
It was officially inaugurated by Abdulla Bin Touq Al Marri, UAE Minister of Economy, and Iffco’s supervisory board members.
Speaking at the launch, CEO Arzu Alibaz said: “It’s a very proud day for us and we are honoured to launch this centre together. We envision this engagement centre as a beacon for the out-of-home industry and a dynamic space where chefs can collaborate, restaurants can curate their next menus and hotels can create their next signature delicacies.”
