Selfridges is taking consumer health and well-being seriously. The department store group has launched health tests as part of a new ‘Feel Good Bar’ area.
The retailer has linked up with at-home health testing company Omnos to launch its range of tests at Selfridges, marking the business’s move from online-only to in-store in the exclusive deal.
Until 31 January 2023, 11 at-home health tests will be available, allowing customers inspect their genes, hormones (male and female), wellness (bloods), thyroid, microbiome, fertility and elements. With each test purchased, customers receive a complimentary consultation with an Omno health expert.
Chris Roberts, Business Development Director at Omnos, said: “Launching at Selfridges means we’ll have more face-to-face time with customers and can build more connections and have more conversations. We’ll continue evolving our intelligent health system, and lead by the way of innovation in the at-home health testing market. As people increasingly take their personal health and wellness into their own hands, Omnos remains the future of at-home health testing, offering the most compressive suite of tests on the market.”
