Fibber Magee’s has agreed a five-year partnership with Emirates Airline and The Sevens Stadium. The Irish pub will act as the primary F&B provider at the sports facility at The Village by Fibber Magee’s.
The al fresco dining area has a permanent viewing terrace offering panoramic views of the Sevens grounds. The Village will include a Costa Coffee, Breakfast Bistro, a convenience store and an outdoor bar. There will also be a new ‘Half Time Bar’, a gin and sparkling wine bar located by the netball grandstand, which has indoor and outdoor seating.
Ross Matthews-Smith, Fibber’s Owner and Co-Founder and CEO of MSK Ventures spoke to Caterer Middle East about the new partnership. He said: “We are honoured to have agreed on a new five-year contract with Emirates Airline and The Sevens Stadium. To be a key part of such an impressive sports facility is a great privilege and we look forward to implementing our proposed plans at the site, to enhance the customer experience. Our guests will have a variety of F&B outlets to enjoy across the facility, with an international menu and an extended range of beverages. We will continue to serve our award-winning breakfast baps and homely pub grub, yet will offer an exciting range of healthier options to our guests.”
A new pool table has been installed in Sideliners Sports Bar and there will be ab ‘Athletes Salad Bar’, where more health-conscious guests can build their own salads, wraps and jacket potatoes. As well as regular sporting fixtures, The Sevens Stadium is home to the annual Rugby Sevens tournament, which sees international teams compete over the course of a weekend. Traditionally one of the biggest days in the emirate’s hospitality calendar, thousands of people descend on the stadium, often in fancy dress, for a weekend of sport and fun.
