In a letter to employees on the coffee giant’s corporate site, CEO Howard Schultz alluded to the company’s next chapter. In April, Schultz retook the reins of Starbucks on an interim basis.
“Today, we find ourselves in a position where we must modernise and transform the Starbucks experience in our stores and recreate an environment that is relevant, welcoming and safe, and where we uplift one another with dignity, respect and kindness,” Schultz wrote. “We need to reinvent Starbucks for the future.”
Specific programs and initiatives regarding the company’s “next chapter” will be revealed in the weeks ahead. But they will be focused on areas that include the store and customer experiences, environmental sustainability and programs for employees.
“We built this company on the power of partner ideas and voice,” Schultz wrote. “Reinvention must even more deeply unleash power within each of us, more deeply share accountability in building a shared future and benefit all of us when the company succeeds. We aim to be a wholly new kind of company in our industry, setting a new standard.”
