NAOT Footwear, Israeli maker of quality shoes that combine fashion and comfort, announces it will open a flagship store in New York City’s SoHo neighborhood.
The store is set to open in early fall 2022 at 436 W. Broadway, right in the heart of SoHo, alongside the city’s most iconic and unique boutiques. NAOT has long had roots in the New York area with the U.S. headquarters on Long Island. Many of the brand’s biggest fans, known as Naotics, call New York City home and NAOT is excited to have them shop in their first boutique-style retail location.
“Opening a flagship store in New York City has been a dream of ours for many years,” said Steve Lax, president of NAOT Footwear. “Our shoes truly are works of art; Handmade in Israel from the highest quality leathers and materials, the advanced designs deserve to be displayed alongside the art of SoHo. This store will give everyone the opportunity to touch, feel and experience the beautiful designs and comfort NAOT is famous for.”
Like the SoHo neighborhood, NAOT has a rich history in fashion and design. The first sandals were made in 1942 in a one-room workshop on a Kibbutz in Israel. 80 years later, NAOT has evolved into an international brand but each shoe is still handcrafted in Israel, the result of a collaboration between people of different cultures and backgrounds. NAOT’s dedication to peace building and diversity makes SoHo the perfect place for the brand’s flagship store.
