The leading global contemporary lifestyle and culture platform has partnered with Jun Co., Ltd, to debut a first-ever Hypegolf store in Tokyo, Japan.
Situated at the heart of Daikanyama, a fashion forward and trend-setting district, the Hypegolf Japan store will serve as a place of discovery for the game of golf through the cultural lens of Hypebeast. The store will feature the Hypegolf collection, a diverse assortment of apparel and accessories from a unique curation of golf brands, and it will also be home to the first Hypebeans café in Japan.
Complementing the existing Hypegolf e-commerce platform and its online community, the first-ever Hypegolf store in Japan will span over two floors with approximately 85 square meter of retail space. The store will feature a unisex Hypegolf collection, and an assortment of coveted golf gear of top sportswear brands and lifestyle offerings, such as Hookedgolf, CAVY, No.33, The Original Tee Pick and more. The space is a retail platform for emerging golf brands that have yet a physical presence in Japan, an opportunity to showcase all facets of golf.
The Hypegolf store will also unveil the first Hypebeans café in Japan. Hypebeans is a result of the friendship between Hypebeast’s Founder and CEO Kevin Ma, and world-renowned barista Hiroshi Sawada. Sharing the same interest in fashion and the culinary arts, the two commemorated their relationship with a café for like-minded individuals to gather. Mr. Hiroshi Sawada will be curating a special coffee drink that is exclusive to the Hypegolf Japan store called Bunker Shot latte, an espresso with hints of vanilla and chocolate for a uniquely sweet and tart fix topped with Kinako, a Japanese roasted soybean powder.
