SPRINGFIELD, the casual wear brand and part of the Al Ghurair Retail in the region has opened doors to its new flagship concept store in City Centre Mirdif.
The revamped store features a unique design aesthetic, embracing nature and the environment, to create a tranquil ambience that brings the outdoors indoors. Developed with sustainability at its core, the theme of the striking 200sqm+ retail space is inspired by Springfield’s iconic tree logo.
The new store keeping up with the promise of the brands’ environmental concern, has most of the visual materials sourced from suppliers certified by the Forest Stewardship Council, the leading global authority responsible for forest management, conservation, and preservation worldwide.
The store also unveiled the latest Spring / Summer 2022 Collection, for both men and women. The new range features versatile pieces across its different categories – denims, ICONS and linens, to name a few. The brand is committed to contributing to building a better future by manufacturing garments that are more sustainable, whether it be by using organic or recycled raw materials or technologies that save water, energy, and chemicals in the garment finishing processes.
