Amazon is opening two more Amazon Fresh high-tech grocery stores, including the first location in New York.
About a week after introducing a new Amazon Fresh store in Arlington, Virginia (the site where Amazon is currently constructing its “HQ2” second headquarters complex), the retailer is opening locations in Oceanside, New York and Norridge, Illinois. Amazon Fresh stores are designed from the ground up to offer a seamless shopping experience, with extra features for members of the Amazon Prime paid loyalty program.
The 50,000sq ft Norridge location and 47,000sq ft Oceaside store both offer Amazon’s “Just Walk Out” frictionless, cashierless shopping technology. Customers who opt for Just Walk Out shopping can enter the store by scanning the in-store QR code in their Amazon app, use the Amazon One proprietary palm payment solution, or insert a credit or debit card linked to their Amazon account to open the Just Walk Out gates.
Just Walk Out leverages a combination of computer vision, sensor fusion and deep learning that enables shoppers to shop the store, pick out what they want and skip the checkout when they’re done. Anyone shopping at the new Amazon Fresh store can utilize the cashierless technology, which connects to their Amazon account or credit card.
Once inside the store, customers can shop like normal. Anything they take off the shelf is automatically added to their virtual cart, and anything they put back on the shelf comes out of their virtual cart. At the end of their trip, customers scan their QR code or palm again to exit. Traditional shopping and checkout are also available.
