The company has announced four new Market by Macy’s and Macy’s Backstage locations that will open throughout the country.
Macy’s announced that, as part of its Polaris strategy, the company will open four new off-mall, small-format stores this fall. The locations will include Market by Macy’s, a smaller store that offers customers more to love with its curated assortment of the latest fashion trends, as well as the first-ever dual Market by Macy’s and Macy’s Backstage off-price location.
“At Macy’s, we thrive on retail being a dynamic business requiring continuous analysis, reinvention and innovation. As customer preferences and buying behaviours change, we continue to evolve to deliver the experience our customers expect,” said Marc Mastronardi, Chief Stores Officer at Macy’s. “As exciting brand extensions, Market by Macy’s and Macy’s Backstage each offer unique shopping experiences – one celebrates discovery and convenience, while the other appeals to the customer who loves the thrill of the hunt for a great value.”
As a key pillar of Polaris, the company is focused on repositioning its physical store footprint to better serve its customers and effectively support omni-channel market sales growth. Off-mall, small formats play several roles in the company’s Polaris strategy by either expanding its presence in a current market, maintaining market presence by replacing underperforming locations or entering new markets where Macy’s doesn’t have a presence.
As part of Macy’s ongoing assessment of its store portfolio, it has decided to close the Macy’s Chesterfield location and will replace it with the new Market by Macy’s near Chesterfield Commons.
“We’re pleased to continue to serve the St. Louis area and look forward to welcoming our customers to Market by Macy’s,” continued Mastronardi. “This announcement marks both our first replacement location and, separately, our first, off-mall dual location.”
