CPG brands participating in Walmart’s retail media network have a new artificial intelligence (AI) option for automating and optimizing ad management.
Walmart is partnering with e-commerce management platform CommerceIQ to offer automated management of sponsored product and sponsored brand amplifier advertising for CPG brands that target its customers via Walmart Connect.
Walmart Connect is the closed-loop media business for Walmart. It offers advertisers the ability to serve personalized, time- and context-specific ads across customer touchpoints including media placements on in-store TV walls and self-checkout screens, Walmart digital properties, mobile devices, and corporate events.
“Walmart is a leader and true innovator in omnichannel and retail e-commerce. It is an honor to be selected as a Walmart platform partner,” said Guru Hariharan, CEO of CommerceIQ. “Advertisers love the reach of Walmart Connect’s retail media platform and have driven its explosive growth. We’re thrilled that this partnership will help brands crush their ad performance goals and broader business objectives of driving profitable market share growth on Walmart.”
