Hines, the global real estate firm, has secured two luxury brands as new tenants, Drumohr and Borsalino, who plan to open their flagship stores alongside world-renowned brands including Moschino, Sergio Rossi, and Kering at Spiga 26 in Milan.
Following the recent restoration of the historic Palazzo Pertusati, Spiga 26 is partially open and the Drumohr boutique, spanning 315sq m, will face the internal courtyard featuring three window displays. The brand, founded in 1770, is famous for its fine knitwear which has won over a loyal and upmarket international fanbase. The layout and atmosphere of the retail space aims to provide the optimum showcase for its collections that are created using the finest yarns and fabrics, and are made with an eye towards environmental sustainability.
Spiga 26 intends to be home to the iconic collections of the Borsalino brand, universally recognised for its luxury hats, 160-year Italian artisan tradition, and notable clientele including film stars, artists, and celebrities. With a surface area of 70sqm, the Borsalino boutique plans to be light and airy designed with linear lines and two floor-to-ceiling display windows facing Via della Spiga to highlight the styling and extraordinary detailing of the men’s and women’s hats.
“As of July 2022, within a year of marketing the space, Spiga 26 is approximately 90 per cent leased, which is testament to the quality of the location and project design. We are in final negotiations for the remaining retail space,” stated Mario Abbadessa, Senior Managing Director and Country Head of Hines Italy. “The visionary spirit of the project and the commitment to developing a new creative and sustainable hub in a location that symbolises tradition, elegance, and quality has resonated with prestigious brands which, in addition to their extraordinary heritage, are recognised for their marked ability for innovation. This mirrors the international image and appeal of Spiga 26 and Via della Spiga itself.”
