Chipotle Mexican Grill is accepting digital currency, including cryptocurrency, and is letting customers know in a playful way.
The quick-service retailer is partnering with pure digital payments platform Flexa to accept digital currencies for “real world” food orders. Customers can use a Flexa-enabled app to make payments at Chipotle in 98 different digital currencies, including Bitcoin, Ethereum, Avalanche, Solana, and Dogecoin.
To spread the word about its entry into the digital currency space, Chipotle is launching a new interactive game called “Buy The Dip” that will give away more than $200,000 in free cryptocurrency. The promotion will also grant digital-only codes for one-cent guacamole and 1-cent Queso Blanco through 31 July, “National Avocado Day.”
The game will be open from 10am to 6pm PDT each day through Sunday 31 July. Customers must have or create a Chipotle Rewards loyalty account to participate.
