After several weeks of complete renovation, Intersport Voswinkel opened its new sports adventure world in Werre Park in Bad Oeynhausen on 28 July.
On around 750sq m, customers will find an extensive range of sporting goods in the categories running, fitness and outdoor.
“As a spa town, Bad Oeynhausen is a valuable destination for anyone looking for regeneration and healing. The extensive spa park in the city, the numerous hiking trails in the area and the adjacent rivers Werre and Weser invite you to a wide range of sporting activities. We want sports enthusiasts in their Passion and be a competent point of contact for spa guests on the topics of sport and health,” says Henrik Pönnighaus, Head of the Intersport Business in Werre Park.
With the modern store design, Intersport Voswinkel relies entirely on the shopping experience factor with strong advice for the sports-savvy target group on site, the company explains. Sports enthusiasts can expect a diverse selection of sports fashion and equipment from all well-known sports brands.
Interactive elements allow customers to test the sports equipment directly in the store. For example, a test route helps when choosing the right hiking shoe, since the footwear can be tried out on different surfaces. A 3D scan of the foot makes it possible to select the shoe from the extensive range that best suits the individual needs of every athlete, whether outdoor or running shoes.
Services such as Click & Collect, digital screens and the use of tablets on the floor combine a 360-degree omni-channel approach that provides access to all sports and health trends at all times.
