Swire Hotels is proud to announce a collaboration with Tokyu Corporation and Tokyu Department Store (together, Tokyu Group) and L Catterton Real Estate for a new luxury hotel in Tokyo under The House Collective brand, as part of a prestigious mixed-use development.
Set in the fashionable and vibrant neighbourhood of Shibuya, the as-yet-unnamed House due for completion in fiscal year 2027 will be the first outside China for The House Collective; a notable milestone for the brand which marks the start of a new phase of expansion.
This new hotel also marks the ongoing commitment of the Swire Group in Japan as the firm had previous businesses dating back over 150 years with the opening of its office in Yokohama handling imports and exports. The firm gradually built a varied portfolio of businesses, and expanded its network with branch offices in Kobe, Tokyo and Nagoya. In 1959, Cathay Pacific Airways, one of Swire’s aviation businesses, inaugurated a service to Tokyo, making it the first foreign carrier to serve the city. The Swire Group’s marine and aviation businesses are its principal interests in Japan today.
Launched in 2008 with the opening of The Opposite House, The House Collective creates and manages distinctive hotels. Each with its own cultural character and architecture, The Opposite House in Beijing, The Upper House in Hong Kong, The Temple House in Chengdu and The Middle House in Shanghai are created for seasoned travellers who seek originality, style and personalised service in luxury travel. Each House is uniquely imagined and inspired by its location – from Beijing’s prominent art scene, Shanghai’s high fashion style, Chengdu’s tea and tranquility, to the bright lights of Hong Kong – with distinctive design, exceptional culinary experiences, and individualised hospitality to be found at each. By taking a people-first approach, The House Collective creates spaces and stays which are both inspiring and effortless, setting the brand apart and earning the Houses loyal fans world-wide.
“Swire Hotels’ The House Collective creates elevated luxury experiences with distinctive character and a sense of style”, said Kazuo Takahashi, President and Representative Director of Tokyu Corporation. “With Swire and The House Collective, we work with one of Asia’s most sophisticated and luxurious hoteliers and are delighted to introduce a new standard of contemporary hospitality to Tokyo,” said Mathieu le Bozec, Managing Partner of L Catterton Real Estate.
