The high-end global marketplace for sneakers has entered the Metaverse with a new premium store situated in Bloktopia’s crypto paradise.
The Edit Ldn has enjoyed exponential growth, having grown 525 per cent every year since 2020 and the brand is now looking to offer its sneaker community digital wearables. The brand’s new ‘Edit LDN’ sneaker NFT will be available within Bloktopia which will allow customers to dress their avatar in the Metaverse whilst also receiving in-hand sneakers for themselves.
Bloktopia itself is a virtual reality (VR) skyscraper which is made up of 21 levels to pay recognition to 21 million Bitcoin. The Bloktopia metaverse, built in the Unity gaming engine on Web3 technology, acts as the next iteration of the internet as it allows users to achieve anything that can be done in the real world.
Moses Rashid, founder of The Edit Ldn, said in a statement: “We clearly see a trend that luxury brands need a Web3 strategy, and for us, this feels like a natural fit. We’re finding our audience is more digitally focussed, has an interest in Crypto and NFTs, and has an increasing desire to attain products in different ways. Our partnership with Bloktopia is our first big step to executing our vision of being the most innovative player in the market.”
