Visitors to Snowdonia National Park will be able to experience the area and connect with it in a new way, leading the way in adventure innovation.
Fly Snowdon, developed by Frontgrid the adventure innovation specialist has opened to the public, pioneering the benefits that virtual tourism can bring to real world places. Fly Snowdon consists of three games exploring the mountains of North Wales, which adds to the existing game series of ParadropVR, a journey flying under canopy in VR.
Matt Wells, CEO of Frontgrid, said: “ParadropVR is now in 11 countries worldwide and counting. The opening of Fly Snowdon is particularly meaningful for us on three counts. Firstly, we are proud to be leading the way in creating custom VR content inspired by real world destinations. We are innovating what “tourism” and “experience” means. Secondly because the content is meaningful. It looks to balance entertainment with a touch of positive learning – hoping to influence action in the real world not just within the game. And thirdly, the Frontgrid head office is based locally near Conwy in North Wales, it is fantastic to have the installation on our doorstep at the most perfect location at Adventure Parc Snowdonia, celebrating an environment we are all truly passionate about.”
The three games that make up the Fly Snowdon series all have different learning outcomes. ‘Snowdon Navigator’ looks to orientate people in the environment and allows them to experience it in a totally new way, exploring the destination from the Sky. ‘Snowdon by Night’ highlights the beauty of the area at night, with the National Park being one of the UK’s Dark Skies Reserves, teaching people about the constellations and ways to consider reducing light pollution. Meanwhile ‘Snowdon Peak Challenge’ encourages flyers to explore the three mountain ranges, showing that Snowdonia National Park is not just about Mt Snowdon itself and looking to inspire people to visit other parts of the park.
