In the first half of the year, Atrium saw over 50 new stores open with a total area of 14,000sq m.
Iconic and renowned brands Under Armour and Rituals Cosmetics have both opened spaces at Atrium’s flagship centre Atrium Promenada. Other Warsaw openings include Italian brand, O bag and British sports chain JD Sports, with both choosing Atrium Targowek as their debut location.
The German brand Fielmann opened an optical shop in Bialystok, in Atrium Biala which also welcomed sports and streetwear retailer PitBull West Coast earlier this year. Guess Kids opened at Atrium Copernicus in Torun with one of the first stores of its kind in Poland and Xtreme Fitness Gyms has opened its first gym in Plock in Atrium Mosty.
“These new brands and their debuts are evidence of an evolving and growing retail offer in Poland which our portfolio can take advantage of. We can roll out a critical mass for retailers quickly. The quality of our portfolio and our active management approach enables us to capitalise on these market changes. We feel that the market is settling after the pandemic and getting back to business”, says Scott Dwyer, Group Managing Director Retail, Atrium European Real Estate.
