One of its efforts to make the business more sustainable means Fortnum & Mason will be offering refills to shoppers on their iconic biscuit tins rather than buying new ones.
The company is to introduce QR codes on certain products and once the code has been scanned, customers will then be taken to the online shop where they can buy refills in cardboard boxes.
“As a 314-year-old family-run business… it’s our responsibility to operate in a way that’s sustainable for the next 300 years. We have a rich history of not only championing traditions but also driving innovation. Whether it’s removing plastic from our ambient deliveries, our refillable and reusable hampers, or ensuring that we support small businesses who also take sustainable change seriously.”
