The 3,500sq ft store in downtown Detroit, showcases the men’s and women’s ready-to-wear and accessories, jewellery, watches and Gucci Decor collections.
Gucci has recently opened its first mono-brand store in Detroit and it is one of the first global luxury brands to set up shop in downtown Detroit.
But the city has had a relationship with Gucci for several years. The brand named Detroit as its focus city for the Gucci North America Changemakers program in 2019, having found an alignment with it and its iconic culture. It has also established relationships with Detroit-based non-profits and supported students from institutions such as Cass Tech High School, a public high school in the centre of the city.
In 2019, Gucci commissioned Jenn Nkiru’s “Black to Techno” — a documentary that celebrated techno as a home-grown Detroit art form. It also launched a capsule collection alongside Tommey Walker, a young entrepreneur and visionary behind Detroit Vs. Everybody.
“Over the past few years we’ve had the chance to connect much more deeply with the city and the people of Detroit, having visited there many times,” said Susan Chokachi, President and CEO of Gucci Americas. She noted that in 2019, Gucci hosted its annual store directors’ meeting there.
