The American chain has launched its first two sites in Australia, both of which are positioned in suburban Melbourne.
“Planet Smoothie is simply a fun brand that everyone loves,” says Wally Ibrahim, CEO of Smoothie Group. “The option for customers to customise their smoothies and add in Blasts is something that really hasn’t been explored at a national retailer level in Australia, and I am excited to see how these options resonate with the Australian public. I am also happy to be partnering with Planet Smoothie and bringing customers their healthy fruit options.”
Kahala Brands, the franchisor and owner of the Planet Smoothie brand, has collaborated with the Docklands-based Smoothie Group to expand into Australia.
“Building this brand and supporting its international expansion into Australia has been a pleasure for us at Planet Smoothie,” said Eddy Jimenez, Senior VP of International Operations and Development at Kahala Brands.
