The brand has opened a new boutique in Singapore, at The Shoppes at Marina Bay Sands, its fourth standalone retail presence to add to its locations at ION Orchard, Marina Square and Wisma Atria.
Occupying 1,000sq ft, the store opened in partnership with Sincere Fine Watches is an expansion of its shop-in-shop presence at the watch retailer since 2010. Customers will now be able to enjoy an even more exclusive and memorable experience of the TAG Heuer universe and collections situated along the exclusive watch and jewellery row of the luxury shopping mall.
From the boutique’s main doors, visitors are immersed into the rich heritage and varied territories of TAG Heuer. The decor seamlessly blends references to the automotive world – core to TAG Heuer’s history and values – with modern design. The Marina Bay Sands boutique is the first TAG Heuer store in the world to feature vegetal walls, a nod to Singapore as a Garden in a City. To complete the homage to nature, the counter tops feature stone boomerang, a raw concrete inlaid with tiny rocks.
