The Indian tech company has teamed up with Meta to launch the very first end-to-end shopping experience on WhatsApp.
The launch of this shopping experience will see customers able to purchase products directly through the WhatsApp app. Customers will have access to JioMart’s entire catalogue of groceries, which they can then add to their cart and pay for without even having to leave the app.
According to Jio Platforms, which is owned by Reliance Industries, the partnership will accelerate India’s digital transformation by providing people and businesses the opportunity to connect in new ways, fuelling economic growth within the country.
Mark Zuckerberg, Founder and Chief Executive Officer of Meta, said: “Business messaging is an area with real momentum and chat-based experiences like this will be the go-to way people and businesses communicate in the years to come.”
Meanwhile, a statement from Jio Platforms, read: “WhatsApp experience will revolutionise the way millions of businesses across the country connect with their consumers while bringing unparalleled simplicity and convenience to people’s shopping experience.”
