The brand, a German family-owned lingerie brand has diversified its product offer and refreshed its brand vision in order to remain at the forefront on the market.
Alana Jones, Head of Marketing at Triumph Australia, described the transformation as “only natural” for a historical brand to remain relevant. “Women’s lives, attitudes, wants and needs are forever developing, and as such, brands need to move and adapt alongside them,” she said.
“From the products they purchase, the images they see, through to their purchase experience, both online and in-store, we want to create a consistently memorable consumer journey by being distinctive, inspirational and relevant,” said Jones.
The move comes as the company aims to “contemporise” the fits of its products to better suit the “ever-evolving underwear landscape”.
