Titled “For All Life’s Moments”, this rebrand by the company is replacing their almost century-old “Never Knowingly Undersold” price pledge.
Being unleashed across its web, app as well as in-store, the new range will also be revealed through a TV push from Thursday. The move from John Lewis’s owner, the John Lewis Partnership comes as the company has identified “the moment’s economy”, through its analysis of consumer trends this year.
John Lewis Executive Director Pippa Wicks said: “Today marks the first step of our journey to reimagine our business around a powerful insight around the Moments Economy. Customers told us that making the most of everyday moments contributes to their happiness. We’re already synonymous with the big occasions, from Christmas to planning a nursery. In rising to the emerging Moments Economy, we’ll become the place that people know they can come to bring a little joy to all of life’s moments, in an affordable way.”
