The Domy Towarowe Wars Sawa Junior is now home to Adidas, the largest store and the first Adidas brand centre in Central and Eastern Europe.
The new Adidas store uses 2,400sq m of space that is spread across three floors and has been designed with the use of recycled materials. Thanks to screens with a virtual background option used in fitting rooms, customers can see how a given product will look, for example, on a running route or surrounded by nature.
“The opening of the adidas store in Domy Towarowe Wars Sawa Junior is undoubtedly one of the most important events in the Polish retail industry this year. We are developing a carefully thought-out retailer evolution, with the needs of subsequent generations of users in mind. The largest adidas brand centre in CEE, focusing on innovative solutions and at the same time drawing on the spirit of Warsaw, confirms that Domy Towarowe Wars Sawa Junior is a unique retail space in the centre of Warsaw,” says Scott Dwyer, Group Managing Director – Retail at Atrium European Real Estate.
