The Spanish brand has revealed plans to launch 60 new stores across Mainland China and within these new sites will be flagship locations in Shanghai and Beijing.
The inception of the new stores is being undertaken in a joint venture with E-Shine, who in addition are a local partner of Septwolves Industrial, a listed fashion company.
“This collaboration is in line with our strategy of continuing to develop our business in the Asian market, growing China as well as Japan, which is our main market outside of Europe, as well as in other significant markets such as South Korea,” said Alberto Ojinaga, MD at Desigual.
“Our goal is for sales made through the digital channel and those coming from geographies outside of Europe to represent 60 per cent of turnover by next year. Right now this percentage stands at 49 per cent. Knowledge of consumer habits and preferences in the Chinese market is key to success. Our objective is to achieve even greater growth in the digital environment and to reach out to new customers with products designed for them and suited to the characteristics of the market,” Ojinaga added.
