The upscale department store retailer Bloomingdales is celebrating its 150th anniversary with some cutting-edge technology.
The brand is introducing a new virtual store, designed by virtual reality (VR) technology developer Emperia, to recognize being in business for 150 years. The virtual store will feature exclusive collections from brands such as Polo Ralph Lauren, Marc Jacobs, David Yurman, MCM, Byredo, and Baccarat.
“We are honoured that Bloomingdale’s chose to partner with Emperia during a time where the company is marking its 150-year celebration, highlighting its historic achievements and contributions to the fashion world through their unique retail approach,” said Olga Dogadkina, Co-Founder & CEO of Emperia. “Highlighting their continued mark on the fashion industry, they keep pushing the limits of innovation, serving as an example of how to use cutting-edge technology that creates a highly-engaging, memorable online shopping experience.”
