The business has expanded its adaptive product offerings beyond the kids market with the launch of a range for adults.
After the department store retailer expanded its adaptive kids collection in time for back-to-school shopping back in July, they are no launching adaptive product offerings for adults.
“Kohl’s is proud to expand our adaptive assortments and offer inclusive collections for the entire family,” said Ron Murray, Kohl’s Interim Chief Merchandising Officer. “At Kohl’s, we understand how important it is to ensure all of our customers and associates are able to celebrate their personal style and independence in a way that meets their individual needs. Our adult adaptive collection is about creating apparel that is accessible to everyone, regardless of age or ability, and serving more of our customers with disabilities. We’re happy to offer adaptive designs that provide everybody the opportunity to express themselves, without sacrificing comfort and ease.”
“In America, more than 41 million people live with a disability, and yet people with disabilities have historically had limited-access to fashionable and functional apparel that meets their individual needs,” said Michelle A. Banks, Kohl’s Chief Diversity and Inclusion Officer. “At Kohl’s, we believe we can create lasting change by offering relevant products and designs that are meaningful to our customers. By listening to customers across the country, Kohl’s design team was able to create new apparel that provides new options for adults with disabilities and we look forward to continuing to expand in this market to address the growing needs of our customers.”
