Target Grows in Toy Sector

Target Corp. will soon offer FAO Schwarz toys via dedicated spaces in its stores, as well as online.

The discount giant is entering an exclusive multiyear agreement with toy brand FAO Schwarz. Starting in the middle of next month, FAO Schwarz will be available exclusively at Target stores, Target.com and FAO Schwarz stores.

“We are incredibly thrilled to partner exclusively with Target after having forged such a successful relationship together over the past couple of years. There truly is no better way to kick off our 160th anniversary than to announce this partnership,” saidDavid Niggli, Chief Merchandising Officer, FAO Schwarz. “FAO Schwarz has been celebrating the wonder of childhood and bringing awe and discovery to all children — and the child inside all of us — for 160 years, and now families everywhere across the U.S. can enjoy this experience at their local Target store.”

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