The company revealed aggressive growth plans at its 2022 Investor Day event that took place in Seattle recently.
Starbucks aims to add 2,000 net new stores in the US in the next three years which will diversify its brick-and-mortar portfolio across cafes, pick-up stores, diver-thru only, and delivery-only locations to meet “customers whenever and wherever they want,” the company said.
Outgoing Group President, North America and COO John Culver said that Starbucks is now at a moment that challenges it to reinvent and think differently. “Our partners have come to expect more from us,” he said. “Our customers have come to expect more from us. And it is clear our physical stores must modernise to meet this moment.”
“When we think about our existing store portfolio and our investments, they must deliver in a few critical areas,” said Culver, including “reducing the level of complexity and making work easier for our partners,” added Starbucks Executive VP and Chief Marketing Office Brady Brewer: “As we drive even more demand ahead, we are enabling our stores to handle even more capacity, while significantly reducing the effort required from our partners.”
