Following the purchase of the company by Authentic Brands Group, Eddie Bauer is looking to expand its footprint in the Asian territory.
Teaming up with Japanese trading company Itochu, Authentic Brands Group will be launching the first freestanding Eddie Bauer sites in the country, whilst the partnership will also include expanding Eddie Bauer’s shop-in-shop locations and the re-launch of its Japanese e-commerce site.
Jarrod Weber, ABG Group President Lifestyle and Chief Brand Officer, said: “We are pleased to grow the Eddie Bauer brand in this important market and to expand on ABG’s relationship with Itochu. Through this agreement, Itochu becomes a marquee partner for Eddie Bauer as we further the global strategy across strategic markets and engage with outdoor enthusiasts around the world.”
