The French concept store that offers ‘clean’ cosmetic brands such as Susanne Kaufmann, Tata Harper, and Cut by Fred, is kicking off its global expansion.
Founded by Juliette Levy a decade ago, the company currently has 22 outlets in France and is now setting its sight on European expansion with two new stores set to open in London by the end of the year.
The two new stores are currently scheduled to open in October and will be the starting point for the brand’s export expansion.
To launch the project, beauty enthusiast Levy, who had previously interned at L’Oréal and Le Bon Marché, raised funds twice from business angels, before opening her capital to funds including Eutopia and Experienced Capital for a total amount of 20 million euros.
