Swedish electric performance car brand, Polestar will open its UK flagship space at the iconic Battersea Power Station on Friday 14 October.
The space will form part of the London landmark’s new retail and leisure offering and continues to buck the traditional automotive retail model by championing a direct-to-consumer, digital-first sales approach.
Jonathan Goodman, Head of Polestar UK, said: “The opening of Polestar Battersea Power Station is a great moment for our Brand in the UK. It will allow potential customers to discover Polestar in a relaxing and informed environment, enabling them to define their own shopping experience and reinforces our determination to change the face of automotive retail. Battersea Power Station is such an iconic location in the UK and we can’t wait to invite visitors into our flagship Space from 14th October, whether for a test drive, to learn more about Polestar or to take part in one of the many events we’ll have taking place.”
